PHILOSOPHY

Ribbon Loudspeakers by Newform Research.

Design Philosophy

Newforms design philosophy is very simply to eliminate errors. Loudspeakers cannot make music, they can only reproduce it. The fewer errors a loudspeaker makes in that reproduction, the more lifelike the music is going to sound. The more character a loudspeaker adds to the reproduction, the less like real music it will be.

Our loudspeakers look unique because they are designed to get out of the way of the music, not attempt to "improve" it. Our designs consider the real world rooms in which they will be required to perform.

In terms of room acoustics, a tall wide dispersion, monopole linesource is by far the best match for most domestic rooms. They keep muddying reflections off the ceiling and floor and afford many listeners in the room an excellent soundstage whether they are seated or moving around. Tall linesources have the scale and the dynamic capability to properly image match the large screens now common in many home theater systems for a realistically sized presentation combined with excellent detail and focus.

We use the highest quality components in our designs that sonically justify their cost. Embellishments either aesthetic or marketing based are left out. Our loudspeakers are very tight, integrated designs and produce the maximum musical bang for the dollar.

Newform models have a fair amount of overlap in their applications capability but, under scrutiny, it will become obvious that one design is clearly ideal for specific setups. We don't plug marketing holes with designs, we set out to design for a particular application.

Making sure the customer understands the logic of the "proper fit" with our designs and their application is an integral and final step to what starts as research to design a characterless loudspeaker. Only a characterless loudspeaker can deliver a truly musical experience and and acoustically disappear in the room.

Customer Philosophy

As a factory direct loudspeaker company, Newform can best deal with people who have a rough idea of what they are looking for and can take the trouble to research their purchase decisions.

Retail sales outlets are designed to interface with customers who have been told by media marketing campaigns what they should buy. Most Newform customers have already gone through this consumer mill over the years and gained enough experience and confidence to make their own decisions.

Going through the process of selecting the proper loudspeaker is not a taxing experience but it requires some clear thinking. Those willing to discuss their unique applications in depth with our technical experts are the customers that can benefit most from dealing with Newform Research.

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Email: ribbons@newformresearch.com Tel: 705.835.9000