THE SMEAR CAMPAIGN

Ribbon Loudspeakers by Newform Research.

BACK 1 2 3 4 5 6 7 8 NEXT

Rights and Responsibilities on the Web:

Unfortunately, it is assumed by some people that well-established laws on slander and libel do not apply or can be circumvented on the internet. This is simply not the case.

Newform regrets the misuse of the power of the web not only in the context of our own losses but in the suspicion it throws over all web commentary. However, the web will continue to grow and prosper despite manipulation by illegitimate posters. In any public forum, care must be taken to ensure that public debate thrives. Malicious intent can never be allowed to disguise itself as legitimate defense for the purpose of the manipulation.

Obviously, there are a number of people who see the web as an impenetrable curtain of anonymity from behind which they can inflict any kind of damage they wish. This is a false assumption. In the course of our investigations we have been successful in obtaining disclosure of the true identities of those posting false and defamatory information concerning Newform and its products.

With vigilance, the web can fulfill its potential as an unparalleled public forum and a level playing field for all legitimate companies and honestly presented points of view.

Newform Invites Constructive Criticism

In the discussions of the smear campaign, it should be said clearly that Newform does not regard its loudspeakers as being above criticism. Our loudspeakers are not perfect. They do many things very well but are not the ideal fit for every ear in every room. No loudspeaker is.

However, Newform speakers have an exceptional approval rating from their owners. We hope that people pointing out what they feel are Newform's weaknesses in a legitimate and constructive fashion are not mistaken for corporate moles out to damage Newform's reputation.

Also, any public speculation as to which company might or could have been associated with the smear campaign will only set back the cause of clarity and integrity of the discussions on the web site. If you have any concrete information or suspicions, please send it to us directly rather than broadcast it on the web. We do not want to see another company smeared the way we have been.

Newform's Recovery Campaign:

Perhaps as a web based factory direct business we were open to this kind of vandalism as it is still early days for the internet. The sites involved however have adopted new policies which both identifies and limits this type of abuse. This internet attack has cost Newform a great deal of money, time and anguish. We have spent hundreds of hours successfully investigating the smear attacks. We have employed a top level legal firm and forensic auditor to track down the perpetrators. The losses in sales and the costs of bringing the expert resources to bear on the issue are a strain for a small company. However, we are now in a position to reclaim our reputation and go about the business of developing and building our unique audio devices.

The best thing that can happen for Newform and the health of the web is a full disclosure of the extent of the smear campaign and its motivations. This will allow Newform to get on with the business of supplying audio products that many people involved with the home entertainment hobby enjoy.

Note, that byt 2003 laws and courts have taken a severe view of this type of malicious campaign. Anyone found guilty of the above activities would now be subject to full financial liability as well as criminal charges.
BACK 1 2 3 4 5 6 7 8 NEXT

Text Size

Email: ribbons@newformresearch.com Tel: 705.835.9000